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SmartReply buys mSnap
ADOTAS — mSnap, a mobile ad network, has been sold to SmartReply, an email and phone marketing company. The amount wasn’t disclosed. Founded in 2006, mSnap had raised $6 million in funding, has 12...
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Warming Up to Call Measurement
ADOTAS – Website specialists have gotten really good, testing and optimizing their way into creating well-oiled checkout machines. The scalability of the digital storefront makes MBAs and scrappy...
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Men, Women and Their Relationship with … Their Phones (and Mobile Advertising)
Happy Valentine’s Day! As our present to all the lovebirds out there, we at the Marchex Institute took a data dive into the various phone habits of Mars and Venus. We gathered some pretty interesting...
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Report: Android Sprints Past iOS in U.S. Smartphone Race
Via CNET: During the three months ending with January, Android scored 49.9 percent of all U.S. smartphone sales, a 6.4 percent gain from the same period last year. Over the same time, iOS took second...
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Facebook Home: A Brilliant Move
ADOTAS – Facebook announced its Home family of apps last week under a bit of less euphoria than we had anticipated. Yet it is a brilliant move that made up for the “a dollar an engagement” announcement...
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Pha-La-La: A Real Phabulous Holiday, According to Phlurry (we joke; it’s Flurry)
Jarah Euston, Vice President of Growth at Flurry talks about Pha-La-La: A Real Phabulous Holiday, their new whitepaper, and what the findings mean for the future. “Christmas is traditionally the...
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